Hong Kong Sevens (HK7s) - Rugby

Challenge

Drive Marriott Bonvoy brand awareness during one of the largest Asia's sporting events with a series of sports, music and culinary experiences with fans during the Hong Kong Sevens Rugby Tournament through touchpoints and activations (Concourse Booth, Suites and VIP lounge).

Steps to Actualization

Build member & customer engagement, strengthen their loyalty to the new travel programme with exclusive, money-cannot-buy experiences

• Inspired by the valleys of Asia, Marriott Bonvoy's stadium activation will be themed A Suite in The Sky where the suite will be transformed into the natural beauty that can be found at the Mandapa, Ritz Carlton Reserve in Bali.
• Continuing the trip from the stadium, Marriott Bonvoy will dock at the Bay of Beauty at Hong Kong Sevens Festival in Central Harbourfront.

Solution

Inform and provide easy access to Marriott Bonvoy's various unique, extraordinary, money-can't-buy experiences that leave lasting memory for today's traveler.

Key Performance Indicators

Engagement Measurement
• Experiences exclusive to Moments winners and Members, including meet and greets and rugby coaching sessions
• Photo opportunities inside the "bay of beauty" containing imaginative elements to unlock the wonder of travel in the Asia region from iconic Asian sailboats and the premium aesthetic of The Ritz-Carlton Yacht
• Exclusive branding and F&B for VIP Lounge during headliner concert
• VIP Suites (216 and 28) for up to 250 guests
• Concourse booth to engage general tournament fans